• A. Shamuratova Университет Международного Бизнеса
Keywords: marketing strategy, banking product, consumption, loyalty, customer policy


The article presents the rationale for the use of a marketing strategy in accordance with the concept of selling banking products. Based on the research, it was concluded that in order to effectively promote products on the market, banks need to work out all the elements of their marketing strategy.

Author Biography

A. Shamuratova, Университет Международного Бизнеса

магистрант, кафедра Менеджмента и Бизнеса


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How to Cite
Shamuratova, A. ОСНОВЫ МАРКЕТИНГОВОЙ СТРАТЕГИИ КОММЕРЧЕСКИХ БАНКОВ . Eurasian Union of Scientists 2020, 6, 10-13.

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