CRISIS PR COMMUNICATIONS OF RESTAURANTS IN THE CONTEXT OF COVID-19

Аннотация

The article is concerned with the food service sector issue in the face of the Covid-19 pandemic and attempts to solve it with the help of media.

In Russia, the market relations development has led to the elimination of a long-term public monopoly of food service. The ownership forms of numerous cafes, canteens and Soviet-style restaurants that were characterized by a limited assortment and traditionally low-pressure service, have changed in the process of privatization. The ownerships and owners of these establishments were changing, so profitability maintenance became their main goal. They began to compete for a customer who was willing to pay for the culinary delights offered, the quaint interior and the decent service. 

Gradually, the market of food service establishments began to revive and obey the economic laws of supply and demand, as well as competition.