CRISIS PR COMMUNICATIONS OF RESTAURANTS IN THE CONTEXT OF COVID-19

  • D. Terpugova
Keywords: food service establishments, restaurants, pandemic, crisis, communication, modern society

Abstract

The article is concerned with the food service sector issue in the face of the Covid-19 pandemic and attempts to solve it with the help of media.

In Russia, the market relations development has led to the elimination of a long-term public monopoly of food service. The ownership forms of numerous cafes, canteens and Soviet-style restaurants that were characterized by a limited assortment and traditionally low-pressure service, have changed in the process of privatization. The ownerships and owners of these establishments were changing, so profitability maintenance became their main goal. They began to compete for a customer who was willing to pay for the culinary delights offered, the quaint interior and the decent service. 

Gradually, the market of food service establishments began to revive and obey the economic laws of supply and demand, as well as competition. 

References

This situation cases the transformation of the integrated communication campaigns of institutions in the field of Horeca, since the estimation of their performance in the context of the crisis situation will be calculated using new criteria, methods and metrics.
Published
2020-11-20
How to Cite
Terpugova , D. 2020. “CRISIS PR COMMUNICATIONS OF RESTAURANTS IN THE CONTEXT OF COVID-19 ”. EurasianUnionScientists 5 (10(79), 54-56. https://doi.org/10.31618/ESU.2413-9335.2020.5.79.1069.