IMPLEMENTATION OF THE SYSTEMATIC APPROACH PRINCIPLES TO MANAGING THE PUBLIC CIVIL SERVANTS IMAGE

  • V. Dambueva РАНХиГС
Keywords: image of civil servants, image management system, image strategy, image characteristics, target audience of the image, components of the image management system of civil servants

Abstract

 

The article presents the components of the image management system for civil servants, as well as a model for analyzing the image of civil servants. The author suggests using a specific algorithm for managing the image of public civil servants, the procedures of which are developed within the framework of a systematic approach.

Author Biography

V. Dambueva , РАНХиГС

Доцент кафедры теории управления

References

Federal law "On the state civil service of the Russian Federation" of 27.07.2004 N 79-FZ. URL: http://www.consultant.ru(accessed 30.04 2020).

Message of the President To the Federal Assembly 15.02.2020/ President of Russia. Official site. URL: http://kremlin.ru/acts/news/60815

The model code of ethics and official conduct for civil servants of the Russian Federation and municipal employees (approved by the decision of the Presidium of the presidential Council on anticorruption of December 23, 2010 (Protocol N 21). URL: http://www.consultant.ru (accessed 30.04 2020).

Kirina O. V. Modern trends in the formation of the image of a civil servant// Politics, Economics, and innovation. 2017. No. 1 (11). Pp. 1-6.

Festinger L. Theory of cognitive dissonance / translated from English. A.A. Anistratenko. M., 2018.142 p. 6. Shikareva E.E. The image of a civil servant: basic characteristics, classification, stages of reform / // Polis: political studies. 2011. No. 4. S. 82-93.

Published
2021-02-15
How to Cite
Dambueva , V. 2021. “IMPLEMENTATION OF THE SYSTEMATIC APPROACH PRINCIPLES TO MANAGING THE PUBLIC CIVIL SERVANTS IMAGE ”. EurasianUnionScientists 1 (1(82), 65-72. https://doi.org/10.31618/ESU.2413-9335.2021.1.82.1200.