FORMATION AND TYPES OF ENTERPRISE DEVELOPMENT STRATEGIES IN THE CONDITIONS OF GLOBALIZATION

Abstract

Nowadays, interest from enterprises in the development strategy is growing rapidly every year. Development of a development strategy and its effective implementation are the basis of the strategic management of each enterprise. Article tasks: define main approaches to business development strategy formation. Methodology: methodological basis includes systemic, replication and dialectic general scientific approaches. Today we live in the century of globalization, in the century of development of high technologies, science and other areas, which affects on conditions of a market economy. The market economy becomes unstable, competition is tightening, consumer demand for product quality is increasing, and therefore an important place in the management of any enterprise who wants to maintain their competitiveness should take the time to develop and implement a competitive strategy focused on the formation of competitive advantages, methods and benefits of competition, which would allow the company to operate in the market for a long time and steadily.