FEATURES OF THE PROCESS OF TRANSFORMATION OF MYTH INTO AN INSTRUMENT OF INFORMATION WAR
Abstract
This work examines the ways of applying the myth in information warfare, implemented on the basis of the adaptation of fundamental adaptive archetypes to the goals of influencing mass audiences. Based on the methodology of content analysis and hermeneutics, a number of formulations are proposed and the functionality of transformed myths is operationalized to reveal the mechanisms of influence on public consciousness through socio-political discourse.
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