TERRITORY BRAND FORMATION
Abstract
The formation of a territory brand is a responsible and multi-tasking project that requires the joint work of specialists from various fields. This process includes a number of stages, each of which must be worked out in detail.
References
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Луговая О.А., Фролов Д.П. Территориальный маркетинг в преддверии чемпионата мира по футболу 2018 г. в России: мировой опыт // Маркетинг и маркетинговые исследования. — 2014. — №01(109). — С. 32-43.
Панкрухин А.П. Маркетинг территорий. — СПб.: Питер, 2013.
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